Here at Cosmebio, we stand for respect, efficiency and sensoriality! Our definition of organic cosmetics is based on 3 key values: a large quantity of ingredients of natural origin in the formula, a deep respect for the environment and a strong social commitment. These technical and ethical commitments made by our association's brands are formalized in two texts:
When you buy an organic cosmetic labelled Cosmébio you can be guaranteed that:
An organic cosmetic is always natural, but a natural cosmetic is not always organic. To put it simply, a natural cosmetic must have a 95% minimum of ingredients of natural origin, whereas for an organic cosmetic, at least 95% of its ingredients of natural origin must be derived from organic farming. Feeling a little lost? No worries, the Cosmébio label allows you to spot the two types in the blink of an eye!
To learn more, check out these two articles: Natural vs Organic Cosmetics, what's the difference? et Organic, natural and of natural origin, what's the difference between these types of ingredients?.
We cannot deny the success story of organic cosmetics. Range of goods are growing, distribution network is better and consumers want sustainable products. In 2017, the organic cosmetic market's turnover should reach €480m. which represents an approximate 10% growth. According to Agence bio / CSA last barometer, 4 out of ten French people would have purchased at least one organic cosmetic during year.
Far too many non-organic brands make 'natural' claims, when all they have to show for themselves are fruity fragrances and ingredients such as silicon that give a false impression of bringing lasting, high-performance results.
The best way to avoid getting confused, or taken for a ride down the greenwashing highway, is to look out for certification coupled with the Cosmebio label. These two ingredients are a combination you can trust: they guarantee that the technical and ethical criteria have been met, and that you're looking at a real natural or organic cosmetic product.
To go further about the topic of greenwashing, go and visit our page dedicated to ISO 16128 standard.